August 2009
2 posts
July 2009
5 posts
April 2009
1 post
Twitter humor →
February 2009
3 posts
Create a buzz
Start Marketing Before You Have a Product
Start blogging before you have a product.
Start engaging in social media before you have a product.
Start SEO before you have a product.
Start building your database and capturing leads before you have a product.
There is nothing stopping you, and it makes product launches easy.
Eight business technology trends to watch - The... →
January 2009
17 posts
New era brand mantra (Dalai Lama)
” Everyday, think as you wake up, ‘today I am fortunate to have woken up, I am alive, I have a precious human life, I am not going to waste it. I am going to use all my energies to develop myself, to expand my heart out to others, to achieve enlightenment for the benefit of all beings, I am going to have kind thoughts towards others, I am not going to get angry or think badly about others, I am...
Devastating figures on brand trust. Ouch!
The current financial meltdown has led consumers to be more disgusted than ever (if that’s even possible) with greedy corporate execs who just don’t care. Many in the corporate world are so far removed from what is now an immensely better informed, more opinionated consumer arena, that their (non-)communications, their (inter-)actions, their entire behavior is deeply out of tune with what...
eMarketer’s Key Predictions for 2009
eMarketer’s Key Predictions for 2009
Internet Is Buyers’ Market
Search Marketing Remains Recession-Resistant
Video Ad Spending Will Run Counter to Economic Trends
Social Network Shakeout
New Revenue Streams for Social Networks
E-Commerce Sales Growth Will Come from Existing Online Buyers
Seismic Shift in TV Ad Sales
More Newspaper Companies to Become Casualties
User-Generated Content...
Emovate
Emovate your brand.
People are 20% rational and 80% emotional. Your biggest decisions - house, car, husband wife – were feelings. The more immeasurable a feeling is, the higher its value.
Neurologist Donald Calne tells us why emotion matters: “Reason leads to conclusions, emotion leads to action.”
Action is why you’re here today. You are all in the action business. Whether you’re selling cars,...
“Mass advertising is like winking at a girl in the dark. You know what you are...”
– By Martijn Blom (original quote: doing a business without advertising is like winking at a girl in the dark…..).
December 2008
8 posts
WatchA compilation of 2009 social media predictions worth reading
“We’re not in the business of keeping the media business alive. We’re in the...”
– Trevor Edwards, Global Brand & Category Management, Nike
“Don’t worry nobody knows of you; seek to be worth knowing”
– Confucius: marketeer of the year 500 BC
Watch The marketing of applesauce