Emovate your brand.

People are 20% rational and 80% emotional. Your biggest decisions - house, car, husband wife – were feelings. The more immeasurable a feeling is, the higher its value.

Neurologist Donald Calne tells us why emotion matters: “Reason leads to conclusions, emotion leads to action.”

Action is why you’re here today. You are all in the action business. Whether you’re selling cars, managing funds or solving AIDS, you want people to act.

EMOVATE:

FROM Interruption TO Attraction

FROM Reactive TO Interactive

FROM Marketing at TO Connecting with

FROM Return on Investment TO Return on Involvement

FROM Rational TO Emotional

Source: Saatchi & Saatchi