eMarketer’s Key Predictions for 2009

• Internet Is Buyers’ Market

• Search Marketing Remains Recession-Resistant

• Video Ad Spending Will Run Counter to Economic Trends

• Social Network Shakeout

• New Revenue Streams for Social Networks

• E-Commerce Sales Growth Will Come from Existing Online Buyers

• Seismic Shift in TV Ad Sales

• More Newspaper Companies to Become Casualties

• User-Generated Content Aggregation

• Multicultural Marketing Will Gain Intensity Online

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